Wolfgang Reitzle, boss of the Premier Auto Group has unveiled Fords latest luxury car, the X-type. Affectionately known as “the baby Jaguar”, the new car has many expectations. https://www.just-auto.com/features_detail.asp?art=335
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In the same market as BMW and the Mercedes C-Class, it’s a tall order and Reitzle recognises that “every sale will be a conquest.” If he succeeds, however, Ford will see the first significant profit from the luxury car company that has, for the past 11 years been under its ownership.
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