The majority of Audi prices here in the UK are to increase by an average of 2% for orders placed from 23 February “as a direct result of increased financial pressure exerted by the current, unprecedented euro-to-sterling exchange rate”, the importer said on Monday.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“Audi UK is aligning with earlier competitor movement in its segment in adjusting pricing to reflect current trading conditions, but has confirmed that all existing customer orders already signed will be price-protected and hence unaffected by this change,” the sales and marketing unit said in a statement.


Prices for all S4 saloon and Avant, A5 cabriolet, Q5, RS 6, Q7 and R8 models are not affected.


Audi is also offering standard equipment upgrades until the end of April.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact