The majority of Audi prices here in the UK are to increase by an average of 2% for orders placed from 23 February “as a direct result of increased financial pressure exerted by the current, unprecedented euro-to-sterling exchange rate”, the importer said on Monday.

“Audi UK is aligning with earlier competitor movement in its segment in adjusting pricing to reflect current trading conditions, but has confirmed that all existing customer orders already signed will be price-protected and hence unaffected by this change,” the sales and marketing unit said in a statement.

Prices for all S4 saloon and Avant, A5 cabriolet, Q5, RS 6, Q7 and R8 models are not affected.

Audi is also offering standard equipment upgrades until the end of April.