A TV advert which features a young boy drawing a series of blurred objects before being driven off in a car was yesterday criticised for using speed to promote a product.
Advertisers were forced to pull the Volvo S40 T4 Saloon commercial after 15 viewers complained about its depiction of a schoolboy who draws a blurred tree, house and cow while his classmates choose more static objects.
A TV advert which features a young boy drawing a series of blurred objects before being driven off in a car was yesterday criticised for using speed to promote a product.
Advertisers were forced to pull the Volvo S40 T4 Saloon commercial after 15 viewers complained about its depiction of a schoolboy who draws a blurred tree, house and cow while his classmates choose more static objects.
Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Neonode has won the Innovation Award for Driver Monitoring Softwarefor its camera-based, MultiSensing®-powered solution that delivers precise hands-on-wheel detection, regulatory-ready safety performance and low-footprint integration. Discover how Neonode is redefining driver monitoring, UX and compliance for next-generation semi-autonomous vehicles.
