A TV advert which features a young boy drawing a series of blurred objects before being driven off in a car was yesterday criticised for using speed to promote a product.
Advertisers were forced to pull the Volvo S40 T4 Saloon commercial after 15 viewers complained about its depiction of a schoolboy who draws a blurred tree, house and cow while his classmates choose more static objects.
The complaints have been upheld by the Independent Television Commission (ITC).
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Auto Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
