Toyota topped a list of 12 car companies in the top 100 best global brands listed by Interbrand.

Kia entered the list for the first time at 87 with a brand valuation of US$4.1bn. Its parent company Hyundai was 53rd, with a brand valuation of $7.4bn, a 24% improvement.  Mercedes-Benz ($30bn, up 10%) and BMW ($29bn, up 18%) were 11th and 12th.

Toyota was 10th, up one place over its position in 2011 with its brand valuation improved by 9% to over $30bn.

The most valuable brand was Coca-Cola (up 8% at $77.8bn), followed by Apple (up 129% at $76.5bn) and IBM (up 8% at $75.5bn)

Interbrand’s annual Best Global Brands study measures a company’s financial performance in terms of financial return to investors and the role the brand plays in the purchase decision and brand strength which is the ability of a brand to secure the delivery of expected future earnings.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.