Toyota topped a list of 12 car companies in the top 100 best global brands listed by Interbrand.

Kia entered the list for the first time at 87 with a brand valuation of US$4.1bn. Its parent company Hyundai was 53rd, with a brand valuation of $7.4bn, a 24% improvement.  Mercedes-Benz ($30bn, up 10%) and BMW ($29bn, up 18%) were 11th and 12th.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Toyota was 10th, up one place over its position in 2011 with its brand valuation improved by 9% to over $30bn.

The most valuable brand was Coca-Cola (up 8% at $77.8bn), followed by Apple (up 129% at $76.5bn) and IBM (up 8% at $75.5bn)

Interbrand’s annual Best Global Brands study measures a company’s financial performance in terms of financial return to investors and the role the brand plays in the purchase decision and brand strength which is the ability of a brand to secure the delivery of expected future earnings.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now