Nissan is embarking on an ambitious strategy to increase its share of the European Light Commercial Vehicle (LCV) market from 3% in 2001 to 5% in 2004. The higher target is underpinned by new product offerings.
Beginning this year, the company will launch three new commercial vehicles over the next two years.
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The launch of the Interstar (a sub 3.5 tonne medium van), which will be seen for the first time at the RAI Motor Show in Amsterdam in February 2002, starts Nissan’s new vehicle push. This will be followed later this year by a light van called the Primastar, and a new car-derived van currently codenamed X76 in mid-2003.
The new vehicles will add to Nissan’s LCV line-up, which includes the Pickup, Cabstar and Atleon. In selected markets, other SUV and/or passenger car conversions such as the Terrano van, Patrol van, Micra van, Primera van and Almera van are also on offer.
Nissan’s entire LCV range, (other than the Nissan Pickup) will be European built.
Nissan says that the LCV range has been enlarged to increase commercial customer product offerings, increase unit sales and raise profitability. This has been made possible ‘by adapting the new vehicles from the existing or future Renault range, within the framework of the Renault Nissan Alliance’.
The Interstar and X76 will be built in Renault production facilities, with the Primastar being built both at Nissan’s Barcelona plant and General Motors’ Luton plant.
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