New model launches are fundamental to market success in the tough economic climate, Jato Dynamics  said after analysing European new car sales in February.


Sales of Ford’s highly regarded redesigned Fiesta – which will be on sale worldwide, including North America – within a year or so – were 15.6% higher year on year at 27,692 units.


“Set against a backdrop of a market that is down 18.3% year on year and 22.9% year to date, it is clear that consumers are looking to spend their money on the very latest models,” Jato said.


Outside the top 10, Jaguar and Alfa-Romeo are enjoying the greatest incremental sales success in 2009, predominantly thanks to the successful launches of their XF and Mito models.


Jaguar posted a 9.0% increase in February and volume was up 25.1% year to date. Alfa Romeo saw a 19.5% increase last month while its tally rose 7.1% year to date.


“Once again, we can see the positive effect that a new model launch can have in securing increased market share for a brand. Ford has clearly launched a desirable small car, and the combination of positive press coverage and strong showroom appeal is reaping rewards”, said David Di Girolamo, head of Jato Consult.


Brands


Volkswagen was Europe’s top-selling car brand in February, ahead of Ford, Renault, Opel/Vauxhall and Fiat. Year-to-date the order was Volkswagen, Ford, Fiat, Opel/Vauxhall and Peugeot.


Top Models


VW’s recently redesigned Golf maintained its lead in Europe last month, increasing its share year on year. The Golf led the Fiesta, Peugeot 207, Ford Focus, Fiat Panda, Opel/Vauxhall Corsa, VW Polo, Fiat Punto, Renault Clio and Opel/Vauxhall Astra.


It also topped the year to date chart, ahead of the Fiesta, 207, Focus, Corsa, Polo, Panda, Punto, Clio and Audi’s A4.


National Trends


Most European markets saw significantly lower new car sales in February 2009 than a year previously. The main exception was Germany where incentives to scrap older cars boosted sales 21.5% in February.


“The incentive to scrap older cars in Germany can be viewed from two perspectives, both in the sense that it is bringing much needed new car buyers into showrooms, but it will also have a positive affect on the environment as car drivers progressively trade older, less efficient cars for new, lower CO2 -emitting alternatives,” said Di Girolamo.


“It is likely that other European governments will come under pressure from lobby groups keen to see similar incentives introduced more widely.”






























































































Feb_09


Feb_08


% Change Feb


Feb YtD_09


Feb YtD_08


% Change YtD


VOLKSWAGEN


109,632


117,877


-7.0%


214,956


247,977


-13.3%


FORD


80,821


87,829


-8.0%


170,789


199,188


-14.3%


RENAULT


71,307


91,809


-22.3%


132,952


180,122


-27.8%


OPEL/VAUXHALL


69,341


88,561


-21.7%


135,115


189,490


-28.7%


FIAT


69,316


86,529


-19.9%


135,426


178,587


-24.2%


PEUGEOT


66,512


93,064


-28.5%


133,867


183,573


-27.1%


CITROEN


56,853


73,451


-22.6%


116,895


154,488


-24.3%


TOYOTA


52,219


64,756


-19.4%


102,313


138,604


-26.2%


AUDI


42,932


46,310


-7.3%


89,316


95,628


-6.6%


MERCEDES


35,380


52,829


-33.0%


76,515


112,331


-31.9%


 





























































































Make & Model


Feb_09


Feb_08


% Change Feb


Feb YtD_09


Feb YtD_08


% Change YtD


VOLKSWAGEN GOLF


34,759


36,323


-4.3%


69,151


78,254


-11.6%


FORD FIESTA


27,692


23,947


+15.6%


59,482


52,498


+13.3%


PEUGEOT 207


26,559


38,390


-30.8%


51,919


76,624


-32.2%


FORD FOCUS


21,460


26,573


-19.2%


43,856


60,691


-27.7%


FIAT PANDA


20,538


19,429


+5.7%


38,122


41,593


-8.3%


OPEL/VAUXHALL CORSA


20,523


28,155


-27.1%


39,956


61,347


-34.9%


VOLKSWAGEN POLO


19,711


22,250


-11.4%


38,126


45,026


-15.3%


FIAT PUNTO


18,575


26,606


-30.2%


35,708


57,178


-37.5%


RENAULT CLIO


17,681


28,428


-37.8%


34,721


58,289


-40.4%


OPEL/VAUXHALL ASTRA


17,273


27,039


-36.1%


32,564


55,912


-41.8%