MI International, a UK-based supplier of data and location-based services, has won a three-year contract over three years to supply a bespoke European points of interest (POI) and business directory to Siemens VDO Trading GmbH for use in the company’s automotive satellite navigation systems.

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Siemens VDO’s new software for retro-fitted VDO Dayton navigation systems will enable drivers to search the directory for a business or service near to the current location of their vehicle or their destination, and then drive to it guided by the navigation system. The business listings and shops provided by MI will also be available as stand-alone products or as part of so-called ‘business’ and ‘lifestyle’ packages.


MI International chief executive Dominic Tonner said: “There is increasing demand for POI and business directories to be available as part of satellite navigation systems, whether these are in-car, via mobile phone, PDA or other portable devices.”


“Our database of more than 20 million European records, all in the local language, is unique and, through a programme of continual improvement to add more records and extend its geographical coverage, we will maintain our position as the number one supplier in this exciting market.”


Under the contract MI International will aggregate data from a number of European sources to develop the most comprehensive POI and business directory available for VDO Dayton navigation systems.

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The data will be enhanced by MI International and will provide a directory database of POI, branch offices, retail and factory site detail in European countries including Austria, Benelux, Denmark, France, Germany, Italy, Portugal, Spain, Switzerland and the UK.


MI International will supply directory updates at least once per year for Siemens VDO to distribute to its customers.