Thursday November 23, MG Rover released the first official photograph of a vehicle
code named MG X10, one of three new MG sports saloon cars that will be launched
The three MG sports saloons will be in production during 2001 and result in
Longbridge manufacturing a total of eight different models.
Over 500 engineers are now based at Longbridge working on these and other exciting
product programmes. MG Rover has already invested over £100m in new product
development since the Company was established in May 2000.
Kevin Howe, chief executive said: "2001 will be the year when the MG brand
re-establishes itself as a leading global car brand with a range of sporty
cars from the MGF roadster to an outrageous MG X10. MGs will be fun, accessible,
have superb dynamics and appeal to a growing customer target group."
To ensure these objectives are met Peter Stevens, designer of such cars as
the McLaren F1 as well as cars for Lotus and Jaguar, is directing the product
design activities. His colleague and board director, Rob Oldaker, is ensuring
the chassis will produce driving exhilaration and the powertrain develop appropriate
levels of performance.
As a part of the development of the MG brand involvement in a range of motorsport
activities will be established including participation in the Le Mans 24 hour
race in June 2001.