The MG and Rover brands have been reintroduced into the Mexican market, initially with the 75 and Tourer, the 75-based MG ZT and ZT-T and the MGTF roadster.
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MG Rover said that European built cars are becoming more popular with Mexico’s more affluent middle classes as a result of the free trade agreement between Mexico and the European Community.
New car sales in Mexico are rapidly moving towards one million a year.
The general manager of MG Rover’s importer in Mexico, Armando Martinez, said: “The MG Rover range is ideal for the Mexican market where our target customers appreciate the distinctive nature of British cars. Backed by a $US15,000,000 investment, we have already recruited six dealerships and feel confident of achieving our target of over 20 nationwide by next year.”
MG Rover has also recently set up new distribution agreements in Australia and New Zealand.
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