Liverpool FC is to continue its relationship with tyre manufacturer Maxxis.

The new deal will see Maxxis continue to be visible pitch-side at Anfield stadium, home to the Club which has won 18 league titles, seven FA Cups, eight league cups and five European cups during its history.

“Our partnership with Liverpool has been in place since 2009 and been very beneficial for both parties,” said Maxxis managing director, Derek McMartin.

“Asia is now a highly important market for English football clubs and Europe is a rapidly expanding market for us – so there’s a lot of synergy there.

“Add to that the fact the Club has over 4.5m followers on Twitter and 26m on Facebook.”