Major expansion of https://www.just-auto.com, the auto industry’s leading B2B knowledge portal, is planned following a management buyout by the site operator – just.sites.com. The $3 million MBO, via 3i, positions just-sites.com for rapid growth and a possible future IPO.
just-auto.com (https://www.just-auto.com) is the premier free online source of B2B knowledge for the automotive industry. Launched in March, 1999, it serves thousands of industry professionals with exclusive material from such partners as PricewaterhouseCoopers, Deloitte & Touche and The Economist Intelligence Unit, as well as its own high quality content.
Managing editor of just-auto.com is David Leggett, a leading automotive industry analyst, research specialist and journalist. He was formerly with the Economist Intelligence Unit where, as director of automotive forecasting, he played a key role in the integration and development of automotive data to the EIU’s electronic product portfolio.
Commenting on the role of just-auto-com, Leggett said: “We are the leading source of news and analysis for professionals in the fast-moving automotive industry. We are committed to providing real value-added knowledge and information and our content is unrivalled. Partnerships with our sponsors and contributors mean that site visitors get access to the latest and best information from around the world.”
The major portion of the proceeds will be used to develop and promote just-sites.com’s four current Web portals – already established as market leaders in the online information market, forecast to grow to $40 billion worldwide by 2004 – generating substantial hit levels and significant revenue.
Key elements of just-sites.com’s expansion will be an extension of the range of information services, widening of partnerships with other information providers, marketing alliances with major brands and personalization of knowledge delivery to sharpen differentiation.
Commenting on the MBO, Peter Wells of C.A.I.R. said, “Cardiff Automotive Industry Research is pleased to welcome the successful MBO at just-auto.com This marks a further stage of development, and is an indicator of how right the basic concept was initially. As one of the founding sponsors, we look forward to working with just-auto.com into the future. just-auto.com is already established as the place to go for all things automotive, we look forward to the continued expansion of the site.”
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