The head of Land Rover has predicted a “mouthwatering” future for the firm with a 20% growth in sales next year which could cement the future of the company’s Midland factory, according to local newspaper the Birmingham Post.
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The company reportedly said its trio of new 4×4 vehicles, unveiled at the Detroit motor show, would help it seize market share from its rivals at Porsche, BMW and Mercedes.
Joe Greenwell, chairman and chief executive of Land Rover and Jaguar, told the paper he was satisfied with the progress of the ‘road map’ to improve quality and profitability that has been introduced at the company’s factory in Solihull.
Greenwell told the Birmingham Pot: “The Land Rover brand is poised to grow significantly, bringing a return for the parent company which is vital.
“We are in a good position, we have launched three great new products recently, the response has been highly encouraging, and the early signs on quality are also encouraging.”
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