Jaguar Land Rover (JLR) has announced record sales for 2012 and said it will add 800 new jobs at its Solihull (Land Rover) facility. 

Tata-owned JLR said that it sold 357,773 vehicles in 2012, 30% up on the previous year, driven in particular by strong market performances from the UK, China and the US.

It said the 800 new jobs at Solihull will support the introduction of new model programmes throughout 2013. More than 200 of these roles are supported by the UK Government’s Regional Growth Fund.

JLR has recently confirmed a GBP370m ($600m) investment programme for its Solihull site which includes the installation of a new aluminium body shop for the all-new Range Rover as well as upgrades to paint-applications technologies, trim assembly, warehousing and JLR’s first customer handover centre.

In the last two years, Jaguar Land Rover has embarked on what it describes as the most ambitious recruitment campaign in its history, hiring 8,000 people. It now employs 25,000 people globally.

China is JLR’s largest market

China is now Jaguar Land Rover’s largest market delivering its best ever sales performance in 2012 (71,940, up 71%). It is followed by the UK (68,333 up 19%), USA (55,675, up 11%), Russia (20,549, up 43%) and Germany (16,722 up 41%).

At the North American International Motor Show in Detroit, Phil Popham, Jaguar Land Rover’s Director of Group Sales Operations said: “2012 has been a strong year for Jaguar Land Rover with record breaking sales performance globally. All of our key markets saw strong progress, with demand for our premium vehicles setting new records in a very competitive environment.

 “Looking ahead to 2013, we are continuing to invest in our business to support our ambitious plans for growth and we will be introducing eight new or refreshed products throughout the year.”

Land Rover up 36% in 2012, boosted by Evoque 

The Land Rover brand saw sales in 2012 up 36% globally in 2012. The brand’s top five markets were China, the UK, United States, Russia and Italy which accounted for 65% of sales alone. Notable product performances were delivered by the Range Rover Evoque with 108,598 vehicles sold in its first full year of sales – more than any other previous Land Rover model. Land Rover has also seen strong performances from its Land Rover Discovery 4/LR4 (up 3%), Range Rover Sport (up 4%) and first deliveries of the all-new Range Rover have now commenced.

Commenting on Land Rover’s sales performance, Global Brand Director John Edwards said: “2012 was an excellent year for Land Rover; we delivered a powerful global performance throughout the year across all markets, with the highlight being that we have sold more vehicles this year than ever before in our 65 year history. Our updated model line-up and the debut of the new Range Rover have created a real buzz around the brand with customers clearly delighted with our offerings.”

Jaguar up 6% 

Jaguar’s sales for the year were up 6% compared to 2011. The launch of the XF 2.2 Diesel, XF and XJ 3.0 litre powertrains, and the introduction of various new derivatives including the XF Sportbrake, has widened the brand’s portfolio and geographic reach. The brand’s top five markets were the UK, United States, China, Germany and Russia which combined equated to 71% of sales for the year. The XF continues to do very well with sales globally up 13% and the introduction of the new XJ and XF All Wheel Drive have been well received internationally, particularly in the U.S.

Commenting on Jaguar’s sales performance, Global Brand Director Adrian Hallmark said: “This year saw the completion of a revitalised Jaguar line-up. We now have a very strong desirable range of products which are clearly capturing the public’s imagination. We plan to continue growing in 2013 with the stunning new F-Type.” 

JLR exports important to UK economy 

JLR says it will invest circa GBP2bn in its products and facilities in the financial year to March 2013. The company is also building an engine facility at i54 South Staffordshire Business Park,  investing GBP355m and creating 750 new jobs. Construction commenced on 20th June 2012 and is on-going. JLR also says it is one of the UK’s largest exporters by value (GBP8.2bn in 2011) and generates in the region of 85% of its revenue from exports.

In the 12 months to 31 March 2012, JLR generated profit before tax of GBP1.5bn with revenues of GBP13.5bn.