Jaguar Land Rover reports that its global July retail sales were 3% down on last year at 33,239 units. Year-to-date sales to the end of July were reported at 272,451 units, 1% below the same period of last year.
The regional picture shows some wide variation, with year-to-date sales up 19% in Europe, 16% in the UK and 14% in North America. However, sales in the “China Region” were down 28% year-to-date. JLR said the China drop reflected changing market conditions and production ramping up for the locally produced Range Rover Evoque as well as run-out of other vehicles in advance of upcoming launches.
Commenting on the performance, Andy Goss, Jaguar Land Rover Group Sales Operations Director said: “Despite a challenging macroeconomic environment, particularly in China, demand for our premium vehicles remains encouraging. Sales in our key regions, the UK, Europe and North America have shown impressive growth year-to-date.
“Sales of the all-new Discovery Sport and the all-new Jaguar XE sports saloon continued strong this month, retailing almost 8,000 vehicles in total. We now look forward to a period of new product impetus, which will see the introduction of new 16 model year Jaguar XF and XJ and Range Rover Evoque vehicles in the coming months.”
Land Rover sales in the month of July retailed 26,322, down 7%. Calendar year-to-date sales reached 228,035 vehicles, up 1% year-on-year on the back of continued customer demand particularly for the Range Rover and Range Rover Sport. Year-to-date Land Rover’s sales performance has seen growth in the UK (up 17%), Europe (up 19%) and North America (up 20%).
Jaguar delivered a “solid performance” in the month, selling 6,917 vehicles, up 14%, JLR said. That increase was due to sales of the Jaguar XE sports saloon, which has been available in Jaguar retailers since May. However, calendar year-to-date sales were down 11% year-on-year, retailing 44,416 vehicles. F-Type sales were up 7% in the first seven months of 2015. Year-to-date, demand for the Jaguar brand is strongest in the UK (up 10%) and Europe (up 20%), JLR said.