Jaguar Land Rover has purchased the largest privately owned collection of British cars.
Assembled over many years by British enthusiast James Hull, the hoard includes 543 mostly British classic cars and features many significant Jaguar models including XK SS, C, D and E-types.
JLR said the acquisition underscores its increased support and focus on heritage. The cars in the collection will be used to support brand and experiential marketing in existing and emerging markets.
The collection has at its core over 130 Jaguars. These include early Swallow Sidecars and Swallow coachbuilt Austin Sevens, plus a diverse range of pre-war SS models, seven XK 120s, including a rare alloy-bodied example, C- and D-types, an XKSS, eight E-types, 30 classic Jaguar ‘Mark’ model saloons plus 19 XJS models and over 20 XJ saloons with interesting and famous previous owners. The majority of these cars are said to be in truly outstanding condition with many having “fascinating” histories behind them. The collection also features many other iconic and famous British cars and models.
JLR recently created Special Operations to develop and oversee heritage and the creation of special vehicles.
Hull said: “I have got to know Jaguar Land Rover well in recent years and they have borrowed cars from the collection for events such as the Mille Miglia and supporting Jaguar in China. They are the perfect custodians to take the collection forward and I know it is in safe hands.”
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By GlobalData