New Fiat UK fleet boss Adam Pumfrey is planning changes to the manufacturer’s approach to company car sales as the Italian manufacturer looks to expand in the British fleet sector where its sales are currently low.
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Speaking to Business Car magazine, Pumfrey claims the brands will effectively re-launch in the fleet market. “Fiat is strong in the A- and B-sectors [city cars and superminis], which are mainly retail sales. With the Bravo coming through we have a proper fleet car, and Alfa’s product line-up is the best we’ve had ever.
“I have a three-year plan, because you can’t work short term in this market.”
Pumfrey, who moved from Mazda at the start of this year, will initially add an extra three corporate sales managers to the existing five.
He also told Business Car that he is setting up a fleet service centre to support the corporate sales operation and admits this operation will be similar to that used by Mazda and parent company Ford.
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By GlobalData“This will be developed in 2007 and fully working in 2008,” added Pumfrey.
Pumfrey is currently looking for 15 Fiat fleet specialist dealers and has so far had 31 apply, the report said.
Pumfrey added that the same set-up would apply to Alfa Romeo, but with a network of “five or six” Alfa fleet specialist dealers.
Fiat’s push starts with the launch of the Bravo in Britain in June, the report said.
