Following Mazda UK’s announcement on Monday (1 September) it would offer NSC-backed roadside assistance as a cost option to owners of its older cars now out of warranty and no longer qualifying for the free service came news on Tuesday that consumer organisation Which? had named Honda (UK) as a ‘recommended provider’ of roadside assistance based on performance and satisfaction results from UK drivers.
‘Hondacare’ Assistance scored 84% for performance and satisfaction among drivers nationwide.
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As part of this year’s Which? [the magazine/website equivalent to Consumer Reports in the US – ed] Car Survey 2014, analysts reviewed feedback from 6,706 drivers who had called their roadside assistance provider within the last year, looking at the two key factors of ‘arrived within an hour’ and ‘repaired at the roadside’, to give a ‘performance’ score. It then took direct feedback on overall satisfaction with the service received and the likelihood of recommending the provider to a friend, to give a ‘customer’ score.
Honda’s overall 84% was an average of both scores, placing it second in the table of manufacturer-branded roadside assistance providers.
The latest survey awarded recommended provider status to just three manufacturer-branded providers; those showing a strong all-round performance with a total score above 75% and above-average performance and customer ratings. Hondacare Assistance scored five out of five stars for ‘repaired at the roadside’ (for the second consecutive year), four out of five for arrived within an hour and 84% for overall customer satisfaction.
Nick Holmes, head of customer and aftersales at Honda (UK) said: “Making sure owners have the best service once they have bought one of our cars is a fundamental priority for us. It’s great to see Hondacare Assistance recognised and I hope that the independence and authority of Which? gives customers that little extra piece of mind that they will be looked after and on their way quickly in the event of a breakdown.”
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