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April 21, 2005

UK: Chinese eye Rover name rights and scout for 75 parts

Sources close to China's largest car maker, Shanghai Automotive Industry Corporation (SAIC), have told the BBC the company is likely to build Rover cars in China.

Sources close to China’s largest car maker, Shanghai Automotive Industry Corporation (SAIC), have told the BBC the company is likely to build Rover cars in China.

The Rover brand name belongs to BMW, but the Chinese reportedly believe they can secure the rights to call the Shanghai-built cars Rovers.

The Birmingham Chamber of Commerce and Industry told the BBC the Chinese have already approached Rover component suppliers looking to buy parts to build the 75 in China.

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