Uwe Dreher is the new marketing director at BMW UK, replacing Chris Brownridge who is now director of Mini UK.
Stuttgart native Dreher, 39, previously headed marketing for EV brand BMW i, a post he took up in 2010, responsible for the worldwide co-ordination of the brand and model launches. He joined BMW in 2002 and has worked in brand communications, strategic marketing partnerships and global product placement.
Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Neonode has won the Innovation Award for Driver Monitoring Softwarefor its camera-based, MultiSensing®-powered solution that delivers precise hands-on-wheel detection, regulatory-ready safety performance and low-footprint integration. Discover how Neonode is redefining driver monitoring, UX and compliance for next-generation semi-autonomous vehicles.