Japan’s Toyota Motor Corporation has reported a slight year-on-year decline in global sales to 926,688 units in June 2026, including its Lexus and Daihatsu brand. Sales in Japan rose by almost 10% to 194,295 units, while overseas sales fell by 2.5% to 732,393 units, with deliveries affected by the ongoing conflict in the Middle East and rising competition in global markets.
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In the first six months of the year, the group’s global sales fell by 2.3% to 5,362,598 units, with sales in Japan rising by 5.3% to 1,085,752 units, while overseas sales fell by 4.1% to 4,276,846 units. The data do not include sales by Japanese truck maker Hino, which was spun off from the group at the end of March 2026.
Global sales of Toyota- and Lexus-branded vehicles combined fell by 2.9% to 5,008,898 units year-to-date, with sales in Japan rising by 4.7% to 804,721 units, while overseas sales fell by 4.7% to 4,204,177 units. Sales in North America rose by just under 1% to 1,452,343 units in this period, with sales in the US rising slightly to 1,030,598 units, while deliveries in Latin America (excluding Mexico) fell by 5.8% to 230,384 units. In Asia, excluding Japan, sales fell by 7% to 1,436,054 units, reflecting mainly a 17% plunge in China to 694,670 units. In Europe, volumes were slightly higher at 612,271 units.
Toyota and Lexus reported a 9.1% rise in global sales of electrified vehicles to 2,707,302 units in the first six months of 2026, accounting for over 54% of total sales. Global sales of battery electric vehicles (BEVs) rose by 135% to 193,172 units, most of which were sold overseas, while sales of hybrid electric vehicles (HEVs) rose by 4.4% to 2,330,877 units.
Daihatsu’s global sales increased by 7.4% to 353,700 units year-to-date, with sales in Japan growing by 7.1% to 281,031 units, while overseas sales increased by 8.3% to 72,669 units.
