Mitsubishi Motors has increased its Thai export target to 340,000 vehicles in 2013, from actual exports of 280,000 units in 2012.
The company’s three plants have a combined annual production capacity of 460,000 units, making Thailand the second-biggest production base globally after Japan. Its domestic sales target is 120,000 units, which means the company is operating at full capacity in the country.
Mitsubishi Motors has exported more than 2 million vehicles from Thailand since 1988. Most of these were Triton (L200) pickup trucks, but passenger cars vehicles – including the Mirage eco-car and compact and medium SUVs, account for an increasing proportion of its export business.
Mitsubishi is currently investing THB 1 billion (USD 33 million) to expand annual Mirage production capacity by 50,000 to 150,000 units. The Laem Chabang plant near Chonburi is the sole source of these cars globally.
The company also announced plans to build an R&D centre and a test track in Thailand within two years to help speed up regional growth. The number of Thai and Japanese engineers employed will be increased from 40 currently to 120 in the medium term.
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By GlobalData