New vehicle sales on the island of Taiwan fell slightly in August, by 0.2% year-on-year to 22,874 units, according to data released by the automotive industry.

Compared with the previous month, sales were more than 49% lower, as consumers shied away from buying large durable goods during the yearly 'ghost' month – the seventh month of the lunar calendar.

Most manufacturers reported sharp sales declines last month, with Toyota and Honda leading the market lower with sales declines of 59% and 55% respectively.

Luxury brands outperformed last month, with Mercedes-Benz reporting a 20% drop in sales and BMW a decline of just 17%.

In the first eight months of the year, total sales in Taiwan were up by 1.1% at 290,189 units, compared with 287,000 units in the same period of last year. Full-year sales are expected to be just slightly lower at around 420,000 units, compared with 421,000 units in 2015.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.