Nissan has reported a 19% fall in its European October sales over the same month last year, although sales for the year to date remain ahead of 2007.

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The Japanese car manufacturer said that it had sold a total of 40,629 units in Europe in October representing a decrease of 19% year on year. A total of 530,822 units have been sold since January 2008, up by 12% compared to the previous year.


Francois Goupil de Bouille, vice president for sales for Nissan in Europe said: “Despite another challenging month across Europe, Nissan maintained sales performances in some key markets such as Italy and France and saw growth in the Ukraine and Belgium.  Overall in the short term, we foresee little improvement and market conditions will remain very difficult.”


The company highlighted strong performances in The Ukraine and Belgium, which saw sales of 1,700 units (+40%) and 1,554 units (+24%) respectively compared to last year.


France and Italy however saw sales fall to 3,773 units (-4%) and 4,643 units (-5%) respectively. Russia, Nissan’s largest market, fell 20% to 9,357 units, whilst the UK fell to 3,726, down 38%.

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Spain, fell 32% to 3,188 vehicles and Germany was down 23% to 2,832.


“Despite the decline in the markets, Qashqai sales remained in line with last year with 13,925 units sold this month. Following the successful launch of Teana in Russia, Ukraine and Kazakhstan, the model sold 1,031 units this month, up 51% compared to last year,” Nissan said of its models.


Nissan’s premium brand Infiniti sold 1,130 units in October following its official launch in Western Europe compared to 530 units the previous year.