Volvo Car Corporation has today appointed Peter Horbury as new Vice President of Design.  He replaces Steve Mattin, who has elected to leave the company. 

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Effective May 1, Peter Horbury, age 59, will assume responsibility for the division of Product Design within Volvo Cars.  Volvo said he will lead the next stage of the development of Volvo Cars’ design language.


Horbury is currently at Ford where he is responsible for the design strategy and execution of all Ford, Lincoln and Mercury products in North America. 


Prior to this role, Horbury was the Premier Automotive Group’s (PAG) Executive Director of Design, leading the product design strategy for Aston Martin, Jaguar, Land Rover and Volvo. 


From 1991 to 2002, Peter was the Design Director of Volvo Car Corporation, leading design teams in Sweden, Spain and California.  He was responsible for shifting the brand’s image away from boxy and utilitarian to cool and sporty.

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“We are very happy to have Peter back on board here at Volvo. He will play an important role in taking our Scandinavian design language to the next level and ensure we continue to develop attractive cars for the premium market,” says Stephen Odell, President and CEO of Volvo Car Corporation. 


“I’m extremely pleased to be back in Sweden and the great brand of Volvo.  Volvo has a very strong design identity and it will be a privilege to work with the team to develop the Scandinavian design language in future products, and contribute to the turn-around of the company,” says Horbury.


Horbury’s position at Ford will be taken by Moray Callum.