Sweden’s new AstaZero proving ground says it is now discussing attracting more automakers and component producers to its site following its official opening yesterday (21 August) near Gothenburg.

Several hundred dignitaries including Swedish politicians, OEMs and suppliers, attended the inauguration in a heavy Swedish rainstorm, while the testing ground also staged a series of autonomous driving and emergency braking demonstrations.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“We are now talking to big car makers and component makers, making them aware there is this facility,” former European automotive supplier association, CLEPA CEO, Lars Holmqvist, who AstaZero invited to sit on the board, told just-auto at the active safety site just outside Gothenburg.

“We also want other universities [as well as partner academic body, Chalmers], because we have a certain amount of funding which can be used for individual research.

“This is purpose built for automotive safety, so we have no competing interest. This area…is totally focused on active safety, which is a huge advantage.

“We believe we have put a hole in the ground in Sweden using [partners] Autoliv, Scania, Volvo and everybody. They can develop things which they have not been able to develop on their own.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Volvo Cars is heavily involved in the facility, which is in addition to its own test track near Gothenburg, with the group aiming to use the proving ground to help its stated aim of zero fatalities and injuries to those using one of its new vehicles by 2020.

Holmqvist has a bulging contacts book to aid AstaZero from his ten years at the helm of CLEPA in Brussels, where he catapulted the association into front of mind for the European Commission and established the body as a major political player in the Belgian capital.

AstaZero’s industry partners include Volvo Car Group, Volvo Group, Scania and Test Site Sweden.

‘Asta’ stands for active safety test area.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now