Sweden’s new AstaZero proving ground says it is now discussing attracting more automakers and component producers to its site following its official opening yesterday (21 August) near Gothenburg.

Several hundred dignitaries including Swedish politicians, OEMs and suppliers, attended the inauguration in a heavy Swedish rainstorm, while the testing ground also staged a series of autonomous driving and emergency braking demonstrations.

“We are now talking to big car makers and component makers, making them aware there is this facility,” former European automotive supplier association, CLEPA CEO, Lars Holmqvist, who AstaZero invited to sit on the board, told just-auto at the active safety site just outside Gothenburg.

“We also want other universities [as well as partner academic body, Chalmers], because we have a certain amount of funding which can be used for individual research.

“This is purpose built for automotive safety, so we have no competing interest. This area…is totally focused on active safety, which is a huge advantage.

“We believe we have put a hole in the ground in Sweden using [partners] Autoliv, Scania, Volvo and everybody. They can develop things which they have not been able to develop on their own.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Volvo Cars is heavily involved in the facility, which is in addition to its own test track near Gothenburg, with the group aiming to use the proving ground to help its stated aim of zero fatalities and injuries to those using one of its new vehicles by 2020.

Holmqvist has a bulging contacts book to aid AstaZero from his ten years at the helm of CLEPA in Brussels, where he catapulted the association into front of mind for the European Commission and established the body as a major political player in the Belgian capital.

AstaZero’s industry partners include Volvo Car Group, Volvo Group, Scania and Test Site Sweden.

‘Asta’ stands for active safety test area.