Stellantis North America has named two executives to key roles in support of the Jeep brand as the region prepares for its ‘electric offensive’ in 2024.

William Peffer is named responsible for Jeep brand North America.

Mr Peffer joined the Company in 2020 where he has served as CEO of Maserati North America. Previously, he was COO of Kia Motors America.

Jim Morrison is named responsible for the newly formed Jeep Performance Parts business. Mr Morrison previously was head of Jeep North America and has held in positions in sales as well as with the Jeep and Ram brands.

Mark Stewart Chief Operating Officer, Stellantis North America said: “We are entering a new chapter for the region, and I’m confident both Bill and Jim will bring their passion and intense customer focus to their new assignments.”

Both moves are effective December 1.

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By GlobalData