SsangYong Motor UK has announced it is renaming to KGM Motors UK (KGM) with immediate effect.

In the UK, the new name will be set to the right of the brands iconic winged logo, which pays homage to KGM’s heritage since 1954. This corporate identity (CI) change will introduce a new refined brand colour scheme, where white on black replaces the current white on blue colour palette.

In addition to the new name, the UK distributor also adopts the brand’s global slogan, “Go Different. KGM,” reflecting a ‘unified vision to inspire customers to embrace innovation and break away from the ordinary’.

Kevin Griffin, managing director of KGM Motors UK, said: “KGM Global has changed its name for the first time in 35-years as it transforms into a brand for the future. This is an exciting period for us all in terms of unveiling a refreshed, modern brand identity alongside the development and launch of impressive products which utilise new technologies. We have embraced the change here in the UK and we will continue to grow as a proud and respected SUV and pick-up truck brand.”

KGM Global was originally founded as Ha Dong-Hwan Automobile Manufacturing in January 1954, before changing its name to Dong-A Motors in 1977. In 1988, the brand became SsangYong Motor Company. After a second time in bankruptcy it was acquired by KG Global with a majority shareholding in 2023.

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By GlobalData