SPAIN: Seat restructures dealers to boost fortunes
Seat is to merge its nine Spanish dealerships into a single entity called Seat Motor Espana in a move that will boost revenues and operational synergies, a company official told just-auto.
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“This move will help save taxes and cut operating costs by having all nine dealers run by one company instead of individually, Seat’s trades union chief Matias Carnero said.
Seat also will be able to centralise previously disparate commercial and management strategies across the dealerships, boosting efficiencies across the board.
“Decision making will now be horizontal, rather than vertical,” Carnero said, adding that the previous ownership structure caused some management headaches.
The nine dealers, located in Spain’s largest cities, sell 15,000 cars annually, account for 10% of annual sales and employ 600 people.
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By GlobalDataSeat has put Tomas Villen at the helm of the new dealership holding. Prior to joining the automaker, he was BMW’s Madrid region head.
Establishing Seat Motor Espana will help the car maker boost its market share and turnover, Seat’s commercial vice president Berthold Kruger said in a statement.
Ivan Castano
