Toyota has begun exporting US-assembled Venza SUVs to South Korea in a bid to improve price competitiveness which has been hit by the strength of the yen.
The company currently ships three other US-built models to South Korea including Camry midsize sedans. This is the first time the Venza has been exported outside North America.
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Toyota plans to export 600 Venzas a year to Korea.
SOUTH KOREA: High yen prompts non-Japan Toyota imports
