Ssangyong Motor has announced that the company has sold a total of 13,634 units in April 2014 – 6,010 units in domestic sales and 7,624 in exports.

Its sales in April increased by 8.1% year on year and 14.7% on an accumulated basis. 

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The brand’s domestic sales reached 6,000 units for the first time this year with an increase of 17.5% over the same month in 2013, backed by continuous sales growth of the main models.

In particular, sales of the New Korando C and Rexwon W rose by over 15% from the previous year while the Korando Sports led sales momentum showing over 40% increase year on year.

The company’s exports also grew by 1.8%, exceeding 7,000 units for the second straight month and maintaining a sales uptrend since January 2014. Ssangyong said this was attributed to receiving “favourable response to the New Korando C in the global market and exploring new markets aggressively.”

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Ssangyong says it has made efforts to expand its sales in the fast-growing SUV market in China as well as in the European market. The company continues to diversify its export markets.

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The company is also focusing on the Chinese SUV market in earnest, which has been growing over 40% annually, by carrying out aggressive marketing activities including ‘Rising Dragon Cross China Tour’, a large-scale media test-drive event.

Lee Yoo-il, CEO of Ssangyong Motor, said: “Thanks to the sales growth in main models, we have been posting a sales uptrend for four consecutive months this year,” adding, “We will explore new markets aggressively and diversify our market structure to make up for reduced demand at BRICs markets.”