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August 20, 2015

SOUTH KOREA: Skoda brand to launch this year – report

Volkswagen plans to launch the brand Skoda in South Korea by the end of 2015, according to sources.

Volkswagen plans to launch the brand Skoda in South Korea by the end of 2015, according to sources reported by The Korea Herald.

One of the sources reprtedly said, “Volkswagen Korea has been discussing the details recently. This had been classified information among top management for months, but was recently made known to insiders as the company is looking for a brand manager and other staff for Skoda. Volkswagen wants to consolidate its market status by having a wider range of cars in the market while it is hot.”

“The reason for the introduction of the Skoda is to attract more Korean car buyers to Volkswagen by providing affordable cars. Skoda is the start. This will be a good opportunity for people to experience Volkswagen engine for the price of domestic cars,” the source said.

The German automaker has not yet confirmed the launch date, the models or the prices, The Korea Herald reported.

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