Toyota has begun selling the updated Lexus ES350 in South Korea where it recently launched the Toyota brand.


The ES350 is the first Lexus with adaptive front lighting that turns the headlights in the direction the vehicle is moving. Front suspension has been strengthened for increased stability and handling, the company said.


Other upgraded or new features include an eco-driving indicator that helps drivers maintain high fuel economy and a Korean-language navigation system.


The ES350 Superior is priced at KRW67.5m (US$55,900) and the ES350 Premium at KRW59.5m.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now