The Korea Herald reports that Renault Samsung has formed a strategic alliance with Yahoo! Korea for a “fusion marketing online” business.

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According to the report Renault Samsung will have an area on the Yahoo! homepage and offer a number of promotions to Yahoo members


The report says that the company believes the new marketing project will be especially effective in promoting its SM3 model to be launched later this year and that target customers are in their 20s and 30s – big users of Yahoo!.


The report adds that Yahoo! will be the exclusive online marketing agent for Renault Samsung.


Details of how the South Korean automotive market is performing domestically and globally can be found in the new just-auto report “The South Korean vehicle industry: a strategic review“


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