Hyundai Motor has unveiled its new Equus luxury sedan in Korea.
The new third generation Equus, equipped with either a 3.8-litre or a 4.6-litre gasoline engine, will hit showrooms in South Korea next month, Hyundai said in a statement.
Hyundai did not provide a sales target or information about the sedan’s price range, but local news reports say the cheapest model will cost around 100 million won.
South Korean automakers’ sales fell 35% last month despite hopes a weaker won and growing demand for smaller cars would help them weather the current economic storm.
Hyundai Motor car sales fell 26.7% while affiliate Kia Motors saw January sales slump 37.9%.

US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData