Share this article

The front-wheel drive AG luxury sedan revealed in prototype form at the Busan motor show in May is to be named ‘Aslan’ in production form, Hyundai has announced.

This additional model is intended to take on the likes of the Audi A4 sedan in Hyundai’s home market, sitting in the range between the Grandeur and Genesis. Import brand vehicles are on course to take 15% of the Korean market in 2014, a major concern for Hyundai. The company has struggled to vanquish the likes of BMW, Audi, Mercedes-Benz and even Volkswagen in premium price segments and hopes the Aslan will give its image a boost with a new, younger generation of buyers.

“Equipped with a luxurious and prestigious exterior, comfortable driving and the best of class quietness, Aslan has a similar image of a lion, which maintains composure looking down the savanna but turns into a beast when hunting prey,” a statement claims, noting that the model name is Turkish for lion.

The Aslan is due to become available from early in the fourth quarter. South Korea is expected to be the mane market.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData