GM Daewoo Auto & Technology is cutting the home market price of its Matiz minicar (exported mostly as a Chevrolet) as it is losing sales to Kia Motors’ Morning model.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Starting next month, the Matiz price will be cut by as much as 20% to 6.23m won ($US6,580), an executive at the GM unit told the Yonhap news agency.


It would be the first time a South Korea-based carmaker has offered a price cut, local analysts told Yonhap.


“We decided to cut the price to return profits to our customers,” GM Daewoo executive Lee Hyun-il said.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.