BMW-owned Rolls-Royce has revived a famous nameplate from its past for its upcoming new smaller model line until now known by the codename RR4.
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The new car will be called the Ghost and production will begin at the company’s Goodwood manufacturing facility on the south coast of England later in 2009 CEO Tom Purves said at a Shanghai motor show press conference.
Purves said: “We are delighted to formally announce the Rolls-Royce Ghost. It is one of the most revered names in the automotive industry, evoking images of adventure and technical innovation. The name reflects this new model’s breadth of abilities. The first cars to bear the Ghost name were known not only for impressive dependability and refinement but also great flair and style. This car will be the first in a new generation of models to carry this evocative name and will give us two pinnacle product lines – Phantom and Ghost.”
The Ghost will be built on its own dedicated production line at Goodwood but will share paint, wood and leather workshops with the Phantom series of cars. Rolls-Royce has expanded all areas of its manufacturing facility over the last 18 months to prepare for new model.
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By GlobalData
