Daimler CEO and Mercedes-Benz chief Dieter Zetsche expects the brand to outsell rival BMW in China within two to three years, he said in Shanghai.
Mercedes-Benz sales in China grew 50% to about 5,100 units last month, trailing BMW by just a few hundred units, according to Reuters.
Zetsche said Mercedes-Benz had been China’s fastest-growing luxury car brand for the past three years.
His comments came after Daimler’s head of northeastern Asia, Ulrich Walker, told Financial Times Deutschland on Sunday that the Chinese government’s economic stimulus plan was causing a rising demand for luxury models.
“The programme supports the construction sector, share prices are rising and all that has a direct impact on our clients,” he said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataMercedes-Benz unveiled an updated S-class flagship line and the redesigned E-class in Shanghai today.
The S-class sells better in China than in the US, Walker told the FTD.