Martin Sander has been named the new board member for sales, marketing and after sales at Volkswagen Passenger Cars, effective 1 July.

He replaces Imelda Labbe who is retiring after two years in the role.

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Sander is moving from Ford to Wolfsburg and will report directly to Volkswagen CEO Thomas Schaefer.

Sander was most recently chairman of the management board of Ford-Werke and general manager Model e for Ford of Europe. He was responsible for the development of electric vehicles as well as the development of software and services for connected vehicles.

Sander has previously held a number of different management positions at Audi in North America and Europe including heading sales for Europe, Germany, Americas and the UK.

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