A new showroom was officially opened on Friday in St Petersburg by Ian Robertson, chairman and CEO of Rolls-Royce Motor Cars.

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This is the second Rolls-Royce showroom in Russia, reflecting the importance of the Russian market to the continued development of the brand in Europe, the company said.


The opening was marked by a cannon shot from the Petropavlovskaya fortress; a tradition to signal the most important events which take place in the city.


Ian Robertson said: “We are delighted to open for business in St Petersburg, with this outstanding new showroom. Russia is a very important market for Rolls-Royce in continental Europe and we anticipate further growth, making it a key part of our future development plans. Our dealer in Russia has many years’ experience in the luxury car segment in Moscow and so is uniquely positioned to provide a perfect service for our discerning clientele in St Petersburg as well.”


The addition of this new showroom in St Petersburg brings the total number in continental Europe to 19.

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In 2007, Rolls-Royce will have a three model line-up, with the new convertible, the Phantom Drophead Coupé, set to join the two four-door models in Russia in the fourth quarter of 2007. The Phantom remains the best-selling super luxury car in the world, with sales in 2006 at a 16-year-high. A new Rolls-Royce model, priced slightly below the Phantom, will be launched around the turn of the decade.