PSA has established a record for the first-half of 2018, selling 2,181,800 vehicles, up 38% compared to this time last year. The total was boosted by the inclusion of Opel/Vauxhall sales numbers in this year’s first-half figures (the acquisition took place last summer).
The Group’s SUV offensive with 13 models launched worldwide by the five brands: Peugeot, Citroën, DS Automobiles, Opel and Vauxhall, drove the robust sales momentum, the company said.
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At more than 609,300 units, SUV sales accounted for nearly 28% of the Group’s sales. The success of these models has made PSA at the end of May, number two in this segment in Europe, with a market share of 16.9% and number one in the B-SUV segment.
PSA also set a new record for LCV sales, with 289,500 units sold, up 32.8% Excluding Opel/Vauxhall, the increase was 8.3%.
Opel/Vauxhall is continuing its product offensive in Europe, driven by the X-Family, and is the leading brand in the B-SUV segment with 122,600 units Mokka X & Crossland X sold.
After launching the Insignia GSi, the brand will also release a GSi version of the Corsa in the second half. The new Combo Life & Cargo models will also contribute to the new momentum.
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By GlobalDataIn a shifting regional environment, the Group’s sales amounted to 226,100[3] units, down 18.6% due to the fact sales of vehicles produced in Iran have not been included in consolidated global sales since 1 May.
The Peugeot brand’s market share continued to grow in Tunisia, in Turkey, in Egypt and remains market leader in France’s overseas departments.
With sales of 163,000 vehicles in China & South East Asia, up 6.9%, the Group has seen the first signs of a sales recovery. Citroën was the biggest contributor to the improvement, with sales up 50.5%, thanks to its range of sedans and the local launch of the C5 Aircross SUV last September.
“The first half of 2018 confirms the stellar momentum enjoyed by the Peugeot brand’s SUV range,” said Peugeot CEO, Jean-Philippe Imparato, while his Citroën counterpart, Linda Jackson added: “The first half confirms Citroën’s offensive, with 9% growth in our global sales.
“This result was driven by sales at a seven-year high in Europe, allowing us to gain market share in both passenger cars and LCVs and a rebound of more than 50% in China.”
For his part, DS Automobiles CEO, Yves Bonnefont added: “The strong growth enjoyed in the first half of 2018 reflects the commercial launch of the DS brand.
“With the launch of the DS 7 CROSSBACK, the first second-generation DS, the development of our network around the world and the roll-out of Only You, the DS customer experience, this is our strategic plan which is implemented and demonstrates its efficiency.”
Michael Lohscheller, CEO of Opel/Vauxhall, noted: “The new Combo will be another extremely important step for us.
“The passenger version Combo Life with its interior space and top technologies opens up unprecedented opportunities in the growing B-Van segment, while the Combo Cargo will contribute to the growth targets we have set ourselves in the LCV market.”
