Groupe PSA has taken its latest step in the North American market with the launch, in Seattle, of Free2Move, which it describes as a "smartphone-based mobility aggregation platform positioned to meet changing customer demands".
The app allows users to compare the location, characteristics and operating costs of available transportation options, including offerings from Car2Go, Zipcar then TravelCar. It will also be adding several bike sharing services over the next 60 days, including Ofo Bike, Lime Bike and Spin Bike.
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"The decision to launch a service that helps people move around in the most efficient way underscores our commitment to the future of Groupe PSA," said North America president and CEO, Larry Dominique.
"As mobility services evolve and innovate based on the way people think about and consume mobility, bringing Free2Move stateside provides us with a unique way to address consumer demands, as well as a flexible platform to roll out future products."
With the app, consumers can schedule or immediately access the transportation of their choice for a period ranging from a few minutes to several days. The service has rapidly expanded throughout Europe and is currently available in seven countries in France, Spain, Germany, the United Kingdom, Italy, Austria and Sweden, with 400,000 customers and some 30 operators.
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The launch in the US represents the latest step in Groupe PSA's Push to Pass global growth initiative, unveiled in April, 2016.
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By GlobalData"We're pleased to announce today that we will begin our North American operations in Seattle," said Groupe PSA mobility chief, Brigitte Courtehoux.
"As we begin to add more providers and roll out to new cities, Free2Move will enrich the lives of Americans who embrace innovative, non-traditional forms of transportation."
