A summary of the highlights and images from Ford’s ‘Go Further’ new product blitz in Amsterdam this week. Star of the show: the redesigned Mondeo for Europe, essentially the same ‘OneFord’ as North America’s new Fusion. But there was lots more. And we really do mean lots.

The key points we (justauto) tweeted live from the show (#justauto; #gofurther):

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  • Spectacular event starting in Amsterdam stadium. [UK-based auto industry consultant and academic Professor] Garel Rhys saying on video there will be pain in Europe auto sector for some time yet
  • Rhys: more capacity has to come out of Europe
  • [Ford Europe’s] Roelant de Waard: conditions brutal in Europe. But 20% sales growth seen by 2020. Ford will do what it takes
  • Alan Mulally:after 12 profitable quarters, Ford in “transition from surviving to growing”
  • Mulally: Accelerating OneFord in Europe, more vehicles on global platforms – from 43% now to 71% in five years
  • Global product development head Raj Nair detailing Europe SYNC, much the same features as US version; read texts, [voice-activation includes] sat-nav.
  • Europe SYNC will even include allergy warnings in weather info
  • SYNC with MyFord Touch in new Mondeo, others [including updated Fiesta which also gets MyKey option]. Standard in all Euro Fords by 2018. Euro forecast 3.5m by 2015, 13m globally
  • Raj Nair: Ford Europe will build 800,000 EcoBoost engines a year by 2015
  • That’s 800k of the one-litre version alone. Will be offered in new Mondeo
  • New Kuga just rolled out to applause from dealers in Amsterdam audience
  • Global marketing/sales VP Jim Farley: Edge coming to Europe as a OneFord. [just-auto has since confirmed this redesigned line includes right hand drive for the UK, Ireland, Cyprus, etc and opens up Japan, Asian markets like Singapore, Malyasia and Thailand and markets where new LHD cars are banned such as Australia and New Zealand.] Target: 1m Ford SUVs in 6 years
  • First look at new Transit. “now becoming a brand” – pic.twitter.com/rtWWSqfi 

  • #Ford sees #Transit segment up 20% to 2.2m by 2017. “Opportunity” to boost volume from 180k to 260k in 2014, 300k 2016
  • Amazing breadth Transit range. Full size adds 2 tonner; redesigned Connect, like big bro, on new platform, for global sale
  • Facelift Fiesta gets 1-litre EcoBoost with 25% fuel saving, 1st Euro Ford with MyKey, adds colour nav, rear camera, new diesel
  • New Mondeo almost same as US Fusion. Hatch, saloon, wagon, 4WD and hybrid versions. [1.0], 1.6, 2.0 EcoBoost, [plus] diesels. Inflatable [rear] belts
  • New Fiesta ST gets 182PS, 0-100km/h in 6.9s engine with CO2 down 20%. #Ford Europe dealers also to be redesigned
  • [Alan] Mulally: Mustang to be sold in Europe. We’ll ask the RHD question… [We did – a redesigned model line will include right hand drive]
  • [Ford] UK confirms Mustang coming. [Journalist] buzz [on Twitter] is MY2015. [RHD since confirmed (link above). GM Europe’s Chevrolet] Camaro is LHD only

Floor question time [for dealers]:

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  • Ford executives assure rural Devon (England) dealer [he described his location as “as one-horse town”] revamped design plans have to be “scalable and affordable”, acknowledge Euro dealer profit concern
  • Rome dealer asks for more autos in small #Fords, hears DCT Powershift slated for 1.6 B-Max also for new 1-litre EcoBoost Fiesta 

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