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January 12, 2022

Porsche full year sales up by double figures

Macan SUV topped the sales charts again.

By Graeme Roberts

Porsche said it delivered 301,915 vehicles worldwide in 2021, up 11% compared to Covid-ravaged 2020.

It saw its the largest increases on the American continent but China remained the largest single market.

“Despite the challenges posed by the semi-conductor shortage and the disruption caused by the Covid-19 pandemic we have been working hard to [sell more cars],” said sales and marketing chief Detlev von Platen in a statement.

“Demand remains high and our order books are looking very robust, so we start 2022 full of momentum and confidence in all regions of the world.”

SUVs, headed by the Macan, again dominated Porsche’s sales followed by the Cayenne. Taycan BEV volume more than doubled to 41,296 units while 911 sales reached a record 38,464.

While deliveries in all regions worldwide rose, growth was especially strong in the US, where sales rose 22% to 70,025 units. The Americas as a whole accounted for 84,657 units, also up 22%.

China sales rose 8% to a record 95,671.

Asia-Pacific, Africa and Middle East volume was up 8% to 131,098.

German home market demand was up 9% to 28,565 vehicles and total Europe sales rose 7% to 86,160. Forty percent of those were electrified.

“The overall result is very promising and shows the strategy to further electrify our fleet is working and is in line with demand and the preferences of our customers,” added von Platen.

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