Porsche’s digital subsidiary is expanding its international network for the development of digital business models, with a new office in Barcelona.

The location in Barcelona is jointly operated by Porsche Digital together with Seat subsidiary Seat:Code.

The teams of both companies consist of product managers, software developers, technology experts and UX designers.

“We are very pleased to expand our international network together with SEAT:CODE”, said Porsche Digital COO, Stefan Zerweck. “Our goal is to strategically and pro-actively exploit the opportunities of digitalisation for Porsche.

“Therefore, the development and expansion of a global innovation ecosystem are essential. In Barcelona, we see a great opportunity to attract more talent to our organisation.”

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Barcelona is one of the largest innovation hotspots in Europe and is renowned for its technology and developer landscape. The location of Porsche Digital and Seat:Code is planned to be significantly expanded in the coming years. By the end of 2020, around 30 employees are expected to work in the city centre.

“Seat:Code is our ‘digital machine’ for creating digital products and solutions for SEAT and for the Volkswagen Group,” added Seat-Code CIO and member of the board of directors, Sebastian Grams.

“Working together with Porsche Digital will enable us to share knowledge, collaboration and co-working.”

Including the new office in Barcelona, three locations in Europe and four further offices in Israel, China and the US form the global innovation network of Porsche Digital.

The digital development centres are in Ludwigsburg, Berlin, Tel Aviv, Shanghai, Atlanta and Silicon Valley.

In July 2020, Porsche Digital will relocate its Silicon Valley office from San José to Palo Alto.