Porsche delivered 178,532 vehicles globally in the first nine months of 2026, down 16% year-on-year (YoY), amid lower demand in China and model-line changes.
The German sports car manufacturer said third-quarter deliveries followed the trend seen at the half-year mark, leaving the YoY decline unchanged from the first-half result.
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Cayenne was Porsche’s largest model line by deliveries, with 59,586 vehicles, down 2% from the previous year.
This total included 7,002 customer deliveries of the all-electric Cayenne following its summer market launch.
Macan deliveries fell 21% to 51,025 units, comprising 23,029 fully electric vehicles and 27,996 combustion-engined variants.
Production of the combustion-engined Macan ended in summer 2026.
Deliveries of the 911 rose 12% to 42,217 units.
The 718 Boxster and 718 Cayman recorded 3,291 deliveries, a 79% decline after production of the model line ended in October 2025.
Panamera deliveries declined 35% to 13,714, while Taycan deliveries fell 31% to 8,699.
North America remained Porsche’s largest sales region by volume, despite a 13% decline in deliveries to 56,088 vehicles.
Porsche attributed the decrease mainly to the end of 718 model-line production and the previous year’s strong Macan Electric performance.
Deliveries in Europe, excluding Germany, fell 11% to 44,949 vehicles, while German sales declined 7% to 20,954.
Overseas and Emerging Markets deliveries fell 19% to 35,048, and China deliveries decreased 33% to 21,493 vehicles.
Porsche said it continues to prioritise a “value-oriented sales strategy”, focusing on a balanced relationship between supply and demand.
In China, it said it is “prioritising the long-term development of the brand over short-term volume targets”.
Porsche sales and marketing executive board member Matthias Becker said: “This high share of our top derivatives, particularly within the 911 range, highlights the exceptional appeal of our brand.
“Our customers are deliberately choosing the exclusive and most emotionally engaging versions of our sports cars. This further strengthens our unique position, enabling us to serve both the sporty premium and sporty luxury segments.”
Last week, Porsche announced plans to increase average selling prices for its highest-end models by about 20% in the medium term, alongside operational restructuring and workforce reductions.
