Startup supporter and investor Plug and Play said it would establish an innovation hub at the MIRA Technology Park in central England.

The hub is claimed to be the first in the UK focused on mobility innovation.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Headquartered in Silicon Valley, California, Plug and Play claims to be the world's largest innovation platform.

It specialises in corporate innovation and the development of early to growth stage technology startups, introducing them to investors and global companies.

This is its first move into the UK.

MIRA Technology Park has extensive R&D facilities and engineering expertise to help startup growth. The new partnership, supported by government bodies such as Zenzic, will enable OEMs and Tier 1s to speed innovation while supporting startups to prove concepts and commercialise innovation.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Mike Olmstead, CRO at Plug and Play, said: "Having already established a successful track record in the US and the rest of Europe, the high quality of startups and academic research emerging from UK universities makes it an attractive market to enter."

MIRA is currently home to 40 mobility sector companies employing 1,200 people. 

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now