The Vauxhall ADAM, making its show debut in Paris today (27 September), is a car “to turn heads and put a smile on people’s faces” Vauxhall managing director Duncan Aldred said.

The ADAM and the Mokka “are transformational products” that will make people re-appraise the brand. There is an “emotional connection” with the cars that has been missing from previous Vauxhalls, he said.

Aldred predicted sales of 10-15,000 a year for the ADAM and around 30,000 for the Mokka [aka Buick Encore] which will make the compact crossover Vauxhall’s third best-seller.

It is also a car that he expects to appeal to private buyers. “It’s priced very well against the Golf and Focus,” he said.

Appealing to more retail buyers is a key element of Aldred’s strategy as he wants Vauxhall to be less reliant on fleet. Sales to fleet have been reduced to 55% of total sales while Vauxhall now accounts for one-in-ten retail sales in the UK’s close to 2m a year market.

“We’ve closed the gap on [top seller] Ford and are ahead of VW,” he said. ‘We’re having a good year in a gloomy Europe.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.